A global headless CMS.

Content Center is where organizations edit and publish. One record holds the text, the languages, and the versions. Websites, apps, and internal portals read from that same record.

Main clients

RTA DubaiIn production
Dubai MunicipalityIn production

Several departments publish through one installation. The public sites in front of them stay on the current version.

What is in the product

01

Publishing

The work editors open every morning.

Monitoring dashboard
What went live, what is waiting on someone, and what missed its date.
Services management
Departments edit their own services. A wording change does not need a developer ticket.
Dynamic fields
A parking service and a building permit do not share a form. Fields follow the service.
Overdue services
Anything past its review date shows up on its own list.
Data augmentation
Fill empty values from a system you already run, before the record is published.
02

Control

Who changed it, and whether it can go out.

Versioning
Every publish is kept. An older version can go back live.
Comparison
Read two versions next to each other and approve only the difference.
Rule engine
Conditions that decide when a record is allowed to publish.
Activity log
Who edited the record, and when.
User management
Editors, reviewers, and department admins, with different access.
03

Languages

Arabic and English, without mixing environments.

Multilanguage support
Arabic and English sit on the same record. Another language can be added later.
Multiple environments
Draft, staging, and production stay separate. A test does not reach the public site.
04

Reporting

The numbers people already ask for.

Custom reports
Reports shaped around the questions a department actually has.
Dashboard graphs
Trends on the same screen as the publishing work.
Charts and tables
A picture for the meeting, and the rows underneath it.
Cross-channel analytics
How the same content does on the website, the app, and the other places you publish.

It sits next to the systems you already have

Integrations

Websites, mobile apps, portals, and internal tools keep their own front ends. Content Center is where the content is edited, then handed to those systems.

Delivery

Releases go out through automated deployments. The platform is split into services, so one department's traffic does not have to slow the others.

A partnership of three

Content Center is a partnership of Johnson Luke, Alternative Character, and ETE-Services.

For new work

00961 3 915 809

Alternative Character